About Us

Your Trusted Wisconsin Towing & Recovery Experts

Welcome to Floyd's Towing, a premier towing and recovery provider proudly serving the Southeastern Wisconsin community and beyond. We are a reliable towing company dedicated to providing efficient and professional towing services to all our customers. With a large team of experienced professionals and a modern, well-maintained fleet of equipment, we are capable of handling a wide range of towing needs, from small passenger vehicles to the largest commercial equipment.

A Legacy of Service Since 1959

Our strong legacy in Wisconsin began over 60 years ago. Founded in 1959, Floyd & Sons, Inc. (Floyd's Towing) first started as a full-service gas station offering automotive repair and towing services in Racine, Wisconsin. Recognizing the growing need for specialized, heavy-duty vehicle assistance, we strategically exited the gas station business in the early 1980s to transition fully into towing and recovery operations.

Today, we proudly operate as a third-generation, family owned and operated company. Our decades of experience have allowed us to evolve into a premier provider for all types of towing, recovery, and transportation services. We are committed to upholding the standards of reliability and customer care that our family established over six decades ago.

Comprehensive 24/7 Towing Solutions

Vehicle emergencies are unpredictable, which is why our reliable services are available 24/7, ensuring we are always ready to assist customers in need. We pride ourselves on offering prompt response times and an unwavering commitment to customer satisfaction. Whether you are dealing with a standard roadside breakdown, a complex accident, or the need for large-scale vehicle relocation, Floyd’s Towing is here to help.

Advanced & Specialized Recovery Services

What truly sets us apart is our capacity and specialized equipment to handle challenging towing and recovery scenarios across Southeastern Wisconsin. In addition to our Light Duty Towing Services for standard and classic cars, we are experts in heavy and complex recovery. Our specialized service offerings include:

• Heavy Duty Towing Services: Expert recovery and transport for semi-trucks, buses, and heavy machinery.
• Rotator Services: Utilizing powerful rotator tow trucks for complex, heavy-duty lifting, winching, and multi-angle accident recovery.
• Air-Cushion Recovery: Using low-pressure, high-lift airbags to gently upright overturned trailers or tankers without having to offload cargo, which helps minimize further damage.
• Knuckle Boom: Flexible, hinged-boom crane services for precision lifting, loading, and maneuvering in tight or confined spaces.
• Landoll Trailer: Specialized ground-loading trailers for safely transporting non-operational or low-clearance heavy equipment and machinery.

Our dedication to industry best practices is reinforced by our professional affiliations; we are active members of both the Wisconsin Towing Association (WTA) and the Towing and Recovery Association of America (TRAA). Trust Floyd's Towing—the name Wisconsin has relied on since 1959.